Buzzvil acquires Slidejoy for a lockscreen ad consolidation

New York City startup Slidejoy has been acquired by South Korean competitor Buzzvil.

Both companionships volunteer a room for Android users to earn reinforces in exchange for accepting ads on their lockscreens in Buzzvils case, thats both through its HoneyScreen shopper app and through its BuzzScreen platform for publishers.

The financial terms are not being disclosed, but Slidejoy co-founder and CEO Robert Seo told me that the deal involved both cash and furnish. Post-acquisition, Seo will serve as CEO for Buzzvils subsidiary in the United States. As a combined busines, Buzzvil announces it will deliver 4 billion ad intuitions each month.

Seo added that while some U.S. purchasers have been cautiou of lockscreen advertising, the example has had much more success in Asia. And he were of the view that lockscreen advertising could be a new monetization pattern for mobile publishers they could offer payment boasts to customers who maybe arent going to pay for a subscription but are willing to accept ads on their lockscreens.

Slidejoy is the perfect opportunity for Buzzvil to change its geographic footprint while drawing on a world-class unit, replied Buzzvil CEO John Lee in the acquisition freeing. With our compounded scale and geographic contact, we are now positioned to propel lockscreen announce forward and mold the mobile promote scenery worldwide.

Slidejoy had raised $1.2 million in funding, according to CrunchBase.

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